Why do I need a website?Increasingly, in today's business world, the first point of contact between a business and potential customers will take place on the internet. When people are interested in a particular product or service, a high percentage will choose to use the internet to find information relevant to their needs.
How important is my website's image?On the internet, customers are merely 'clicks' away from a range of competitors all vying for their business. In most cases, each company will offer similar, if not identical, service propositions to the viewer.
So, what's the differentiator?
If your website presents a fresh, easy to use design, you will succeed in making a good first impression. You will show yourself to be professional and organized, and you build the customer's confidence to do business with your company.
Conversely, if you present the viewer with a dated, disorganized and all round sub standard design, (remember, they will have a basis for comparison) your company will appear likewise. On the internet, a first impression can quite often be the last.
What are the main benefits of having a website?
- You are providing potential customers with specific information, relevant to their needs. Much more than name, address and telephone number.
- Your company / business has a presence in an ever growing, worldwide marketplace, 24hrs a day, 7 days a week, 365 days a year.
- You can use your website to sell products / services online; you are no longer confined to operating within normal hours of trade.